Kim shares family picture.

No, not freezing in line to meet a grumpy department store Santa, forgetting to move the elf, or neglecting to water the tree - the annual unveiling of the Kardashian Christmas card.

And showing their always astute marketing judgement, this year's unveiling has taken an entire month.Starting on December 1, the Kardashians have been sharing a new picture from their card every single day.

Many were close up shots of individual family members, often curiously cropped.

But on Sunday, Christmas Eve, came the most complete picture yet - with 12 family members lining up for the shot.

Shared by Kim Kardashian, her sister Kourtney and Kris Jenner to their Twitter accounts, mother and daughters used the simple caption 'DAY 24 - CHRISTMAS EVE'.

Featuring Kendall Jenner doing her best catwalk glare, a seated smiling grandma MJ, a host of adorable kids and a whole lot of denim, the card brought back memories of the Kardashian cards of Christmas past.

However one thing was missing, as fans were quick to point out - Kylie Jenner.